Marketing Strategist

Where culture meets storytelling —
campaigns that move audiences and metrics.

I'm Lorraine, and I bring creative ideas to life. I use data to build the story that wins clients over, and creative that wins their audiences. Five years shaping marketing strategies and brand partnerships for major clients across a range of industries.

Let's work together See my experience

📍 Miami, FL · 🗣️ English & Español · Media & Entertainment

Previously at

Genius ◆ TelevisaUnivision ◆ Warner Bros. Discovery (HBO / HBO Max)

About

I build integrated campaigns that connect brands with growth audiences in ways that feel organic, relevant, and native to each platform. I'm the connective tissue between brands, internal teams, and the people they're trying to reach.

From RFP response through final asset delivery, I lead cross-functional teams to win pitches and execute partnerships that drive revenue, beat engagement benchmarks, and deliver on client objectives. Across digital, social, editorial, and experiential channels, I turn ambitious ideas into precisely executed campaigns, and stories that earn buy-in.

I'm drawn to marketing strategy, brand partnerships, and go-to-market work where culture, creativity, and audience insight shape the outcome.

Experience

A path built through media

Ge

Apr 2025 — Apr 2026 · Miami, FL

Integrated Marketing Strategist

Genius
- Crafted campaign briefs and proposals across digital, social, editorial, and experiential channels, keeping strategy cohesive and tied to commercial priorities.
- Key liaison between Sales and internal marketing, turning client briefs and RFPs into tailored, audience-first solutions.
- Built new go-to-market packages around cultural tentpoles, opening up partnership opportunities through the year.
TU

May 2022 — Apr 2025 · Miami, FL

Associate Marketing Manager → Marketing Manager

TelevisaUnivision · Así Studios Strategy
- Ran multi-channel demand gen for B2B clients across finance, entertainment, insurance, and telecom — contributing to $10M in revenue growth.
- Drove paid social to 6%+ engagement; tracked KPIs to keep campaigns performing.
- Primary liaison for 15+ clients and agencies, presenting strategies and building lasting relationships through data-driven storytelling.
WB

Jan 2021 — May 2022 · New York, NY

International Operations Coordinator

Warner Bros. Discovery · Global Marketing Operations
- Managed approval and distribution of 200+ A/V assets across channels for HBO / HBO Max.
- Streamlined post-production on 50+ promotional campaigns as the link between Creative Services, Scheduling, and Multicultural Marketing.
- Lifted multicultural engagement through English-to-Spanish transcreation of promotional assets.
Un

Aug 2020 — Jul 2021 · New York, NY

Social Media Specialist

Univision Communications · Digital Partnerships
- Built social calendars for 30+ campaigns and wrote 100+ posts across Twitter, Facebook, Instagram, and TikTok.
- Answered B2B RFPs with branded content, digital strategies, and influencer partnerships that helped Sales close.
- Ran end-to-end influencer relationships and delivered 30+ performance reports to drive optimization.
WIN

Aug 2020 — Dec 2020 · New York, NY

Community Liaison

Women in Negotiation (WIN) Summit
- Owned digital and social communications end-to-end — publishing blog articles, crafting Instagram content, and growing an engaged online community.

Education

Pepperdine University

Bachelor of Arts, International Studies

What I bring

The toolkit

Languages

English — Native / Business Español — Native / Business

Strategy & Craft

Integrated Campaigns Go-to-Market Strategy B2B Partnerships Demand Generation RFP & Sales Enablement Multicultural Marketing Transcreation Cross-functional Leadership